I recently attended a virtual seminar on copywriting and conversion with one of my favorite marketing gurus Eben Pagen. He is so generous with his advice and knowledge that it is a blessing to just be a part of his tribe. On the second day of the seminar, Eben introduced us to Bryan Franklin. Bryan [...]
I’ve read several articles predicting social media trends for 2012 and they all pretty much say the same thing: Fresh content is a must. Video rules. Strategy wins. I have to say that I am super excited about these predictions. We all know that we should be putting out high quality content [...]
It’s almost the end of the first day of the new year and I just wanted to wish you all a very happy 2012. I am really exited about all the upcoming 12 months. I’ve have big plans for the year that I can’t wait to share with you all, so here is a sneak [...]
So, normally I write blog posts that hopefully provide a tad bit of knowledge and/or wisdom. This time, I need your help. I have a dear friend who has decided to open her own antique/collectibles store. She has been pretty successful selling items at antique malls and upscale flea markets, so it is time for [...]
It seems Quick Response codes (or QR codes) are all the marketing rage these days. The concept is a great one. Place a cool square code on your business card, product, storefront or any other outlet where customers can scan the code using an app on their smartphone. The code directs customers to a particular [...]
