So, normally I write blog posts that hopefully provide a tad bit of knowledge and/or wisdom. This time, I need your help. I have a dear friend who has decided to open her own antique/collectibles store. She has been pretty successful selling items at antique malls and upscale flea markets, so it is time for [...]
It seems Quick Response codes (or QR codes) are all the marketing rage these days. The concept is a great one. Place a cool square code on your business card, product, storefront or any other outlet where customers can scan the code using an app on their smartphone. The code directs customers to a particular [...]
Having a story for your business is a vital component of any marketing plan for entrepreneurs and small business owners. How else do you set yourself apart from the competition, create an authentic, positive image for your business and emphasize the benefits you, and only you, offer to your clients? It is not enough to [...]
If you are using social media as a marketing strategy to reach current and new clients, set yourself apart as an expert or research market needs, then you need to also be focused on building relationships online. For many, social media is anything but social. Sitting alone in a room in front of a computer [...]
Contrary to what my mom believes, public relations is not serving food at the neighborhood bar or working retail at the mall. Public relations is managed communications between an organization and it’s publics. Let’s break this down. Managed: You control the message and format of the content released. The message is consistent with your business [...]
