wordpress themebest free wordpress themesfree image hosting

Archive for 2011

Visualizing your ideal client

Visualize your ideal client

It’s no secret I am a huge hockey fan (20 days until the start of the official NHL season). It is really the only sport I am fanatic about, so it is pretty rare I pull out sports analogies to make a point. So, here I go. In hockey, or any other sport, athletes are [...]



Give them what they want

Authentic Communications

Two of the best ways to stand out and be heard is to share your story and spread a consistent message of your solutions (the challenge that you solve), but when it comes to getting clients, you need to give them what they want- and that is answers. Answers to their most pressing questions. Answers [...]



Know, Remember and Do

Brand Messaging-Remember

I’ve been lucky enough to join a great mastermind group made up of six completely different personalities from very different industries. The leader of the group has developed a software training program for bar mitzvah tutors. It is an amazing product, one that could really have an impact on the next generation as they grow [...]



Background noise or compelling message?

Compelling message?

I have a confession, and this is somewhat embarrassing, but I love talk radio. I have it on all day as I work. I don’t actually listen; I just like having the background noise. I’ve tried listening to the radio, but I found myself singing along, which is distracting for everyone in my neighborhood. I [...]



Why reposting your social content doesn’t work

Twitter is like a cafeteria

So last week I went on a little bit of a rant on LinkedIn. It wasn’t pretty and went something like this: “Twitter conversations on LinkedIn make no sense. And I don’t give a care where you are eating dinner. That clutter is for Twitter. Anyone agree?” This stemmed from an entire wall of personal [...]