Why being emotional is a good thing (in marketing)

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Archive for 23 January 2012

Why being emotional is a good thing (in marketing)

Emotional Buying_Authentic Communications

Buying is an emotional process and is more about how we feel than how we think. Just one of the brilliant insights I learned from a virtual seminar by leadership coach Bryan Franklin.

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“Kristina is incredibly knowledgeable about marketing, PR and social media and has a way of making it comprehensible and easy. She really knows how to market strategically, yet in a way that maintains both my message and my voice. In a field that often gives lip service to words like "authenticity," Kristina is the REAL DEAL.” ~Linda Pucci, Inner Resource Center

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