The keys to social media success in 2012 are adding video to the marketing mix, producing fresh, high quality content and having a strategy in place to make it all happen. READ MORE
Author Archive - admin
Happy 2012!
It’s almost the end of the first day of the new year and I just wanted to wish you all a very happy 2012. I am really exited about all the upcoming 12 months. I’ve have big plans for the year that I can’t wait to share with you all, so here is a sneak [...]
Don’t ask if you won’t listen
So, normally I write blog posts that hopefully provide a tad bit of knowledge and/or wisdom. This time, I need your help. I have a dear friend who has decided to open her own antique/collectibles store. She has been pretty successful selling items at antique malls and upscale flea markets, so it is time for [...]
A case against QR codes
It seems Quick Response codes (or QR codes) are all the marketing rage these days. The concept is a great one. Place a cool square code on your business card, product, storefront or any other outlet where customers can scan the code using an app on their smartphone. The code directs customers to a particular [...]
How to tell an interesting story that connects with clients
Having a story for your business is a vital component of any marketing plan for entrepreneurs and small business owners. How else do you set yourself apart from the competition, create an authentic, positive image for your business and emphasize the benefits you, and only you, offer to your clients? It is not enough to [...]
