Bigger is better.
The more the merrier.
You can never have too much of a good thing.

Those phrases may hold true for margaritas,  chocolate, parties or puppies, but not when developing your message.

Your brain can really only “hear” and remember one to three points at a time (maybe five if there isn’t a whole catalog of 80s song lyrics taking up valuable space between the ears.)

That’s it.

If you want to BE HEARD, try narrowing what you want your prospect to know, understand, remember and do to no more than three key messages.

The trick is developing powerful, compelling messages- in your authentic voice- that gets you heard, understood and remembered.

Then, you can take those key points and use it to do . . . everything.

Those messages become the backbone of your marketing,

It’s you- your story, your voice- amplified- in bite-size pieces that draw ideal clients straight to you.

 

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[Article] Using Social Media to Create a Buzz
[Article] Public Relations for Entrepreneurs
[Article] Storytelling with Social Media
[Article] Nine Steps to Developing a Social Media Plan
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