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		<title>Why you shouldn&#8217;t rely on a teenager for your social media efforts</title>
		<link>http://authentic-communications.com/2012/02/06/why-you-shouldnt-rely-on-a-teenager-for-your-social-media-efforts/</link>
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		<pubDate>Mon, 06 Feb 2012 10:07:55 +0000</pubDate>
		<dc:creator>Kristina Shands</dc:creator>
				<category><![CDATA[Social media]]></category>

		<guid isPermaLink="false">http://authentic-communications.com/?p=1403</guid>
		<description><![CDATA[Hold on, let me drag out my soapbox. Okay, here we go. As a social media person, I usually get one of three responses when I meet a small business owner: 1. I hate social media. It is such a waste of time. 2. How do I get more likes? 3. I was thinking about [...]]]></description>
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		<title>Should you Google+?</title>
		<link>http://authentic-communications.com/2012/01/30/should-you-google/</link>
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		<pubDate>Mon, 30 Jan 2012 22:05:43 +0000</pubDate>
		<dc:creator>Kristina Shands</dc:creator>
				<category><![CDATA[Google+]]></category>
		<category><![CDATA[Social media]]></category>

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		<description><![CDATA[So, there is yet another &#8220;must-do&#8221; social networking site out there that is still attracting a ton of attention and adding overwhelm to thousands of already busy business owners. While Google+ has been around for awhile, it is still pretty new for businesses and there is where the problems (and opportunities) begin. If you are [...]]]></description>
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		<title>Why being emotional is a good thing</title>
		<link>http://authentic-communications.com/2012/01/23/why-being-emotional-is-a-good-thing/</link>
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		<pubDate>Mon, 23 Jan 2012 22:05:06 +0000</pubDate>
		<dc:creator>Kristina Shands</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[Selling]]></category>

		<guid isPermaLink="false">http://authentic-communications.com/?p=1235</guid>
		<description><![CDATA[I recently attended a virtual seminar on copywriting and conversion with one of my favorite marketing gurus Eben Pagen. He is so generous with his advice and knowledge that it is a blessing to just be a part of his tribe. On the second day of the seminar, Eben introduced us to Bryan Franklin. Bryan [...]]]></description>
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		<title>Video, strategy and content, oh my!</title>
		<link>http://authentic-communications.com/2012/01/02/video-strategy-and-content-oh-my/</link>
		<comments>http://authentic-communications.com/2012/01/02/video-strategy-and-content-oh-my/#comments</comments>
		<pubDate>Tue, 03 Jan 2012 03:47:25 +0000</pubDate>
		<dc:creator>Kristina Shands</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[planning]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://authentic-communications.com/?p=1154</guid>
		<description><![CDATA[I&#8217;ve read several articles predicting social media trends for 2012 and they all pretty much say the same thing:    Fresh content is a must.   Video rules.   Strategy wins. I have to say that I am super excited about these predictions. We all know that we should be putting out high quality content [...]]]></description>
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		<title>Happy 2012!</title>
		<link>http://authentic-communications.com/2012/01/01/happy-2012/</link>
		<comments>http://authentic-communications.com/2012/01/01/happy-2012/#comments</comments>
		<pubDate>Mon, 02 Jan 2012 04:07:34 +0000</pubDate>
		<dc:creator>Kristina Shands</dc:creator>
				<category><![CDATA[entrepreneurs]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[planning]]></category>
		<category><![CDATA[Social media]]></category>

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		<description><![CDATA[It&#8217;s almost the end of the first day of the new year and I just wanted to wish you all a very happy 2012. I am really exited about all the upcoming 12 months. I&#8217;ve have big plans for the year that I can&#8217;t wait to share with you all, so here is a sneak [...]]]></description>
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