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Why you shouldn’t rely on a teenager for your social media efforts

Would you trust these kids with your social media efforts?

Hold on, let me drag out my soapbox. Okay, here we go. As a social media person, I usually get one of three responses when I meet a small business owner.

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Should you add Google+ to your social media mix?

Should you Google+?

So, there is yet another “must-do” social networking site out there that is still attracting a ton of attention and adding overwhelm to thousands of already busy business owners.

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Why being emotional is a good thing (in marketing)

Emotional Buying_Authentic Communications

Buying is an emotional process and is more about how we feel than how we think. Just one of the brilliant insights I learned from a virtual seminar by leadership coach Bryan Franklin.

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Video, strategy and content, oh my! 2012 Social Media Trends

2012 social media predictions

The keys to social media success in 2012 are adding video to the marketing mix, producing fresh, high quality content and having a strategy in place to make it all happen.

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Happy 2012!

Happy New Year from Authentic Communications

It’s almost the end of the first day of the new year and I just wanted to wish you all a very happy 2012. I am really exited about all the upcoming 12 months. I’ve have big plans for the year that I can’t wait to share with you all, so here is a sneak [...]